Svend Elkjaer

Director – Sports Marketing Network

Holding a Master in Business Administration, MBA, Svend Elkjaer founded the Sports Marketing Network (SMN) in 2005 for people involved with the commercial, community and marketing issues across all sports and physical activity; be it club, governing body, local authority or private sports deliverer. Since then, more than 4,000 sports providers across UK and Scandinavia have benefitted from SMN’s services by attending our workshops, being mentored or receiving consultancy, attended one of our conferences, participated in one of our webinars or read one of our Guides, so we have developed an unparalleled knowledge of the opportunities and challenges for the enterprise and innovation aspects of community sport and physical activity. We have been described as positive disruptors and we have worked with a wide range of sport, physical activity and community organisations helping them to change and become better equipped to the changing landscape by sharing best practice on how to become vibrant, visible and viable community sports enterprises. SMN has also advised, consulted and trained a number of organisations and public bodies including the Rugby Football Union, Copenhagen City Council, Football Association, Cricket Scotland, British Gymnastics, Sport Wales, Football Association Wales, England Golf, England Athletics, Sport Iceland (UMFI), etc.