Richard founded his own advertising agency in Christchurch, NZ. The agency grew to have offices in London, Chicago and Denver. The agency had a specialty in sports marketing and he worked on clients such as NBA, US Army, NASCAR, Crocs and Coke.
In 2013, Richard followed his sporting passion (hockey) and moved to FIH (International Hockey Fed) as Commercial Director. At the FIH he was part of the team who created the ‘Hockey Revolution’, a new strategy with new hockey products.
Richard is now Marketing Director at Sport Group and is focused on helping the organisation transform the business of sport and space.