Michael Kennedy
Chief Executive Officer – Ski & Snowboard Australia

Ski & Snowboard Australia (SSA) is the nationally and internationally recognised National Sporting Organisation (NSO) for competitive snow sports in Australia. SSA manages athlete pathways, conducts events and programs in all Olympic Snow sports disciplines together with Para-alpine and snowboard.

As CEO of Ski & Snowboard Australia (SSA) Michael has managed a complete transformation of the organization during his tenure from a start-up position to Tier 1 Foundation Sport within the Australian Sports System — the highest possible level of recognition. As part of this transformation he has been responsible for developing a strong corporate culture and establishing its public face, and promoting snow sports the broader community – both domestic and international.

Key to the success of SSA in recent times has been a focus on connecting the competitive side of the sport with the broader Snow sports industry which has increased profile, relevance and connection to the recreational skiing and snowboarding community.

 

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