Director – Primco
Max is Director of Sports and Government Relations with PRIMCO Pty Ltd, an international business, sales, licensing and marketing company with particular expertise in the fields of sports, entertainment, media and consumer products. He has particular responsibility for PRIMCO Testing System (PTS), a speed, power and agility testing system designed with the Club level sportsperson in mind. Clients currently include a range of sports in Australia, India, South Korea, and Tonga. PRIMCO has a commitment to provide opportunities for Indigenous people and through PTS is working with key indigenous leaders in Australia and India to use PTS and its associated Data Delivery System (DDS) for identification of talented sports people and as an indicator of health issues in indigenous communities.
Prior to joining PRIMCO Max was an Education Consultant with Vicsport, the peak body for state sporting associations in Victoria. In this role he delivered education programs across a range of topics to sports athletes, officials and administrators at all levels, through state associations, Regional Sports Assemblies and local government. Max also coordinated the Professional Development and Mentoring Program (PDMP) one of the state’s most successful programs for female sports administrators.
Max has been an athlete to international level having competed in one Olympic and three Commonwealth Games. He has been a volunteer administrator for more than 40 years, had a stint as Vice President then President of Athletics Victoria and is currently a practising Coach, and occasional official. He was responsible for the high performance program at Athletics Australia from 2004-08 and in 2006 was the Section Head responsible for the very successful athletics team in the Melbourne Commonwealth Games where the team won 41 medals, a record haul.
In other lives Max has been a physical education teacher, Community Services and Recreation Manager in local government and HR and Management consultant across a broad range of industries. He is also an accredited Mediator with the Institute of Arbitrators and Mediators Australia and an accredited Extended DISC consultant.