Matthew Michael
Managing Director – The Monkeys

While completing his degree at the University of New South Wales, Matt worked in marketing for Heineken as the company expanded its operations in Australia. The experience whet his appetite for marketing and business growth strategies.

Matt then joined IBM Australia, where he was quickly offered roles in corporate and brand strategy at IBM Asia Pacific, tasked with developing the advertising and media activity. He was then asked to run brand, advertising and media for all emerging markets. This role covered operations in over 16 markets such as China, India and Brazil, management of a 40-person team and a budget in excess of US$100M. During this time he helped develop the IBM Smarter Planet strategy and activity that would make it the second most valued brand globally.

Joining The Monkeys in 2011, Matt now serves as the Managing Director. He works across all disciples in the business, working extensively with Telstra, Qantas and IAG, and is also heavily involved in campaigns for MLA, IGA, Blackmores, and The University of Sydney.

Whilst still only 12 years old, The Monkeys has captured the imagination of the Australian advertising industry. The Monkeys was named Mumbrella Asia APAC Creative Agency of the Year 2017, Campaign Asia Australian Creative Agency of the Year 2017, Campaign Brief Australian Agency of the Year 2017 and B&T NSW Agency of the Year 2017. In 2016, the agency was named Effective Agency of the Year at the Australian Effie Awards and also picked up the coveted ‘Grand Effie’ for Meat & Livestock Australia’s ‘Operation Boomerang’.

In 2017, the agency founders initiated an acquisition by Accenture Interactive to combine the creative and brand and business building capabilities of The Monkeys with the digital knowledge, analytics and e-commerce capabilities of Accenture Interactive, plus the product and service design strength of Fjord. It was a move that signalled a seminal shift for the local industry and one that was heralded as the most talked about acquisition in Australian advertising.