Louise Eyres
General Manager – Marketing, Customer Insights and Analytics – Australian Sports Commission

Louise Eyres is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining, financial services and now sport and health.

Louise is leading the establishment of the marketing function and capability at the Australian Sports Commission and the transformational strategy to shift Australians’ connection with sport and activity.

Prior to the Australian Sports Commission, Louise most recently was Group General Manager Marketing at ANZ having spent the past decade leading marketing in the Australian and Group Divisions.

Louise was responsible for delivering the transformative group wide marketing program to drive the ANZ Asia Pacific expansion and more recently the move to a digitally focused business.

Prior to ANZ, Louise held numerous global sales and marketing leadership roles with BHP Billiton including the development of the BHP Billiton global brand following the integration of BHP and Billiton plc.

Louise is a board member of the Advertising Standards Board and former board member of the AANA (Australian Association of National Advertisers).

 

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