Jonathan Keller

Chief Executive Officer – Life Floor USA

Jonathan founded Life Floor in 2011 with three co-founders and a belief that all aquatic environments should be safe and beautiful. Beginning with only an existing prototype product, the Life Floor team has grown from a basement idea to operations in 6 countries with over 2000 successful projects. In 2016, Jonathan presented a white paper about injuries on aquatic surfacing to the NSF/ANSI Standard 50 Joint Committee for Recreational Water. Jonathan then chaired a task group to develop the first standard for aquatic safety surfacing, which passed in 2019 and was published in 2020.  Prior to Life Floor, Jonathan worked as a consultant with McKinsey & Co after graduating from Princeton University with a degree in economics. Jonathan resides in Minneapolis, Minnesota, USA with his wife, Maggie, and their four children: Jack, Grace, Thomas, and Andrew. They enjoy running, hiking, biking and, of course, jumping into their pool from their Life Floor pool deck.