Geoff came to Sport NZ in late 2012, after three years as chief executive of the Canterbury West Coast Sports Trust. Previous to that he had been Chief Executive of Surf Life Saving New Zealand for nine years.
As an administrator he has held positions on the national board of Water Polo, Surf Life Saving and NZ Universities Rugby League. He has also been active at committee level in international lifesaving.
Geoff has been responsible for leading the development and implementation of the 2015-2020 Community Sport Strategy. The Strategy is a material shift from a historic focus on partners and more traditional competitive sports. Sport NZ is now a ‘Participant-focused’ organisation with emphasis on understanding participation and participant decision making and influencing the system to respond. With a young person focus, Sport NZ is looking to develop a life-long love of being physically active by improving the quality opportunities, support, and experiences in sport, recreation and play.