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Alex Burrows

Founder – ActiveXchange

ActiveXchange provides market and business intelligence to sport, government and operator organisation, helping to shape a more informed and connected sector (primarily managed through the SportsEye Network). Alex has influenced how over 10 million people are active today across the UK, Australia and New Zealand, and through this has helped over 4,500 facilities to simplify their decision making by using shared insight (often for the first time), drawn from data on over 500 million venue visits. In April 2018 Alex arrived in Sydney and launched ActiveXchange – a data science and technology team, working closely with the largest to smallest operators, sports and governments. The SportsEye platform uses now supports decisions across a network of thousands of facilities, with investment, operational, marketing, and social value intelligence generated for each partner. ActiveXchange earlier this year, alongside government and association partners also launched Australia’s first national infrastructure database – a key tool in supporting a whole industry to make more informed decisions.